https://www.mikeparis.co/work-1 daily 0.75 2020-04-23 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458236156677-V7D18CONMCZN767DU6R7/125A9968-2.jpg Work https://www.mikeparis.co/new-gallery daily 0.75 2020-04-22 https://www.mikeparis.co/powerspike-logos daily 0.75 2021-11-18 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587588909987-DU0YJRKHZBDKJB0I39DD/bethesda+logo.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587588909987-DU0YJRKHZBDKJB0I39DD/bethesda+logo.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587693269995-WVEKHTVTLJWQEKGO8VBI/intuit+copy.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587693270087-READVI3C5QVMKTB0CPX2/soylent+logo+copy.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587693270350-DXG2CT3P787TCTIVSMLC/techstars+logo+copy.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587693270481-U8IALI8JZ60V4BZA75S6/76ers+logo+copy.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587693270690-1VF30IP4EQ8KM3R0UP7F/Activision_Blizzard_logo+copy.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587693270824-RN4OWEHARAWDY5JFD8FQ/Asset+1%404x+copy.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587693271021-H9SMP4IHZAMG2B7VH9SU/bethesda+logo+copy.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587693271192-6N7L8EEOUL0QK7U8WU8O/creative+logo+copy.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224142103-8KAL07C24KI9JUIK5G4E/5cd99e0d4d4ca7497d5c5cb5_carguruslogo-dark.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224142104-QLSZRULFEO6N5BAHXXCU/1200px-Verizon_2015_logo_-vector.svg.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224142615-2U9YSZH63CCKN52IBBW7/Bose-logo.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224142634-4O6WSNA3OTYI791CHSJT/creative-artists-agency-caa-logo-BFB401EA12-seeklogo.com.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224143097-QWG1H78X6KDNEKMLK8IC/Fireball_Whisky_Logo_Black.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224143149-CKKWVDTEU7TGNN5PZ9B1/norton_logo.png powerspike logos https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224143543-H3GAVGAD7OKPJK43BCNU/sony-music-logo.png powerspike logos https://www.mikeparis.co/my-responsibilities daily 0.75 2021-11-17 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1636531747723-05WKLQY0WY9ZMRWN0PMS/Product+At+PowerSpike+%28Practices%2C+2019+Roadmap%29.pptx.png My Responsibilities - Roadmap & Backlog Management I used project management tools like Asana to create & maintain our quarterly roadmap of products and features. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1636531747723-05WKLQY0WY9ZMRWN0PMS/Product+At+PowerSpike+%28Practices%2C+2019+Roadmap%29.pptx.png My Responsibilities - Roadmap & Backlog Management I used project management tools like Asana to create & maintain our quarterly roadmap of products and features. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1636531747180-XKR8IZNHSE06Z30U4V7Z/mixpanel+flow.png My Responsibilities - Product Analytics I set up user flows with custom events & properties using tools like Mixpanel and Log Rocket to track platform usage and behavior. These funnels would allow us to identify key areas of churn on our platform, and helped us increase the conversion rate of campaigns being created on platform significantly over time. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1636531755173-Z65AIH1JR6GATH82LXVA/brands+sitemap+previewpng.png My Responsibilities - UX Flows & Sitemaps When revamping our platform, I created detailed user flow charts & sitemaps to showcase the customer journey start to finish. https://www.mikeparis.co/wireframesmockups daily 0.75 2021-11-17 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637013192573-5JTJYOM9T3ULA7F8LK5E/sitemaps.png wireframes/mockups - Creating User Flows & Sitemaps Before working on any designs, we created various versions of user flow charts to propose ideal experiences for our brands and creators https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637013192573-5JTJYOM9T3ULA7F8LK5E/sitemaps.png wireframes/mockups - Creating User Flows & Sitemaps Before working on any designs, we created various versions of user flow charts to propose ideal experiences for our brands and creators https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637013191428-N9A6PBJTOJ33F2FD3N3Z/checklist%2Binfluencerwireframe.png wireframes/mockups - Wireframing the Campaign Experience We used sketches, wireframes, and low fidelity mockups to rapidly evaluate initial designs on our campaign tracker UX for both brands and creators. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637013192416-CMPZYCPJXO1C50HBEB3G/powerspike+v1.png wireframes/mockups - Initial Beta Versions of Powerspike Early versions of the platform involved a basic sponsorships marketplace for creators & a campaign creation wizard for brands. We took in many learnings from testing early versions of Powerspike. https://static1.squarespace.com/static/5e0e81872007e95ce12a3c52/6192bffc7ae6283c575abbed/6192d68778a42d0af4e379b7/1740159677654/ wireframes/mockups https://www.mikeparis.co/home daily 1.0 2024-04-27 https://www.mikeparis.co/work daily 0.75 2021-12-30 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675266701-BT0N85S3XHA81V2NG2ZS/Kefee%2B1.jpg Work - KEFFEE Frappé is a delicious iced coffee drink known as a summer staple in Greek culture. The drink is served in most cafes and beach bars in Greece, but is hard to find in the US. Keffee brings the popular drink to the US market with a line of products ranging from coffee powder to ready-made flavored drinks. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675064153-OTCD0MSHHD51ICW7D764/AirMed%2Bw%2Bscreens.jpg Work - AirMed xzczzcxzxczxcz https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675355407-CY0T614N96Q815UCMI2V/Cybar%252B1%252Bw%252Bscreen.jpg Work - Cybar Cybar is a cocktail bar that utilizes the latest in technology to offer an experience like no other. Using artificial intelligence and autonomous robots, people will get to enjoy a retro futuristic themed night out, as Cybar’s automated technology manages queues, serves drinks, and handles payments. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675421821-RY0LG1O9RM5CV8Y5FAPL/Reichi%252B3.jpg Work - Reichi Fuel up with a natural energy drink and supplement line based on the Red Reishi Mushroom. Reishi is a natural ingredient proven to improve cognitive ability, enhance the immune system, and lower bad cholesterol among other benefits. With ReiChi, you can get a natural energy boost through a variety of delicious drinks and supplements. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675456495-OCOFTWFE9NGGJJHS4H13/Enos%252B1.jpg Work - Enos ENOS https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675197273-Z7MR4OS8ONBL7HZOLGPF/Fest%2B1.jpg Work - FESTJET FestJet is the only commercial airlines service dedicated to providing a full party experience 33,000 feet up in the air. Passengers are able to host parties with their friends on board, enjoying a musical festival experience with food, alcoholic drinks, DJ’s, and performances. The sky’s the limit with FestJet. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675279082-X6SLJYLR5KC9AABF1U2F/image-asset.jpeg Work - EVOLVED Ever wonder how Coke… became Coke? Evolved is the all-inclusive book that tells the stories behind the world’s bestselling products and how they came to be. Bundled up with an augmented reality mobile app and a weekly podcast, Evolved serves as the hub of knowledge on your favorite products. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675505775-ZNHI1AUIT5I3TFHACUOH/powerspike%252B1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675216829-3OUKP58KOC1NDI9DPEAR/Alia+1+w+screen.jpg Work - AILA Aila is the gift giving assistant that helps you find the perfect gift for someone through the power of artificial intelligence. Simply download the app, enter a friend’s name and some basic details, and press ‘Go’. Aila will scan their social media profiles, breakdown their unique interests, and create a unique gift package for that person. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675248226-B8PDDQQLKUNXS187ELD1/Commander%2Bin%2BTweets.jpg Work - Commander in Tweets Donald Trump’s use of social media attracted worldwide attention when he became president. Since early in Trump’s presidency, his tweets have been considered as official statements by the president of the United States. Commander in Tweets breaks down the data behind Trump’s use of Twitter, highlighting his tweets about other politicians, celebrities, and daily news. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587675306850-X6GMGLV9ZQ0PIMYC8A17/Elegum%2B1.jpg Work - ELEGUM Americans love chewing gum. There are countless gum products on the market with flavors like strawberry or peppermint. EleGum is the gourmet chewing gum that offers a selection of unusual flavors like black truffle, or rose. Appreciate the finer flavors in life, wherever, whenever. https://www.mikeparis.co/about daily 0.75 2024-09-23 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/cf6e5adf-c2db-45af-a451-f1d7972171d6/IMG_5992+%282%29.jpg About https://www.mikeparis.co/contact daily 0.75 2024-09-23 https://www.mikeparis.co/articles daily 0.75 2020-04-23 https://www.mikeparis.co/airmed daily 0.75 2020-04-24 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587615565867-VYFD19Z9R5SB71XH0HXK/AD3+airmed+final.jpg AirMed https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587615448821-P5HSTO3Q3S7WP4XRTH6H/AD+1+airmed+in+mockup+final+jpg.jpg AirMed https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587522081711-7RQHFK88YNE3BLRH8SWH/AirMed+w+screens.jpg AirMed https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587615487076-TVWMWW72K5Q1GZO63ARI/AD2+airmed+final.png AirMed https://www.mikeparis.co/powerspike daily 0.75 2023-02-26 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/fb19f638-11b1-4967-93e8-9f56fa5c4077/header-1.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1636533883065-9HL7W92L15R4DGPY36LZ/mixpanel+flow.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/f28b225b-d3fd-4c3e-8ec4-1b296da9c645/programmatic_2.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1636533877676-B5N5TJG2NIC9MTJJW24B/brands+sitemap+preview.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587669634990-YCD7OTB03E18FICG2YIF/75571752_227923841522688_1609873653660421883_n%2B%25281%2529.jpg Powerspike - An idea is born. It was from this failure that we recognized a problem worth solving. Content creators looking to make a living streaming games online rely on sponsorships as an essential source of revenue. At the time, it was nearly impossible for small creators to get brand deals. With that in mind, we decided to use the experience we gained to start our own venture with the goal to create the most compelling and streamlined destination for activating sponsorships within the gaming community. With pure passion and excitement we bootstrapped Powerspike in our dorm room at Syracuse University, which AJ and I were attending, joined along the way by other friends with the same entrepreneurial desire to create something new. SU gave us invaluable support. We were able to make use of the Blackstone LaunchPad, an innovation hub available at the university for students interested in entrepreneurship. Encouraged by the LaunchPad, we entered the Panasci Business Plan Competition. Unexpectedly, we won first place, and got $12,500 for our business. This was incredible for us, a team of 6 at the time, as it gave us conviction that it was worth pursuing our dream. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587669672538-4E45LEYECAX26BQ6M80Y/ps+image+techstars+2.png Powerspike - Time to build. It was time to get to work. That summer we put together the initial platform for Powerspike, developing a marketplace where creators could apply directly to sponsorship campaigns created by brands with a click of a button. It was during these early efforts that I honed my skills in product management, UX Design, and effective user testing. Soon, it became clear that the first couple versions of our platform had a lot of holes in it (who would have known, right?) The platform was buggy, not user friendly, and our business model didn’t serve the needs of our brands and creators. Expectations were set high and our team’s morale was starting to suffer. Things got slow for a bit and it became clear we needed help. We applied to the Atlanta program of Techstars, one of the most prestigious seed accelerators. If we got accepted, we would receive a $100,000 investment and get to spend 3 months working with experienced mentors from companies like Coca Cola and COX Enterprises to help grow our startup. With an acceptance rate of less than 1%, our chances were slim. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637013191428-N9A6PBJTOJ33F2FD3N3Z/checklist%2Binfluencerwireframe.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/9e1f60c7-8464-49c7-9186-7ef35693e170/forbes_BI.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1636531747723-05WKLQY0WY9ZMRWN0PMS/Product+At+PowerSpike+%28Practices%2C+2019+Roadmap%29.pptx.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637013192416-CMPZYCPJXO1C50HBEB3G/powerspike+v1.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/fecfe943-8019-4ffc-9e57-ab10771804e5/powerspike+latest+version.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/b3bf9e45-2527-4226-a06e-6799a329089d/sitemaps.png Powerspike - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587874786762-3VAH4NJPE3VS1358KLDE/bethesda+logo+copy.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224217444-TYOGDYXM00VLTP2DZFL3/1200px-Verizon_2015_logo_-vector.svg.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224217837-6K4IGLVHHNLRJSQSOB44/Bose-logo.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224443208-8MCOQFEV7EYAC1GSPU0D/Logitech_logo.svg.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587874787052-FWOJB2EU0LI4JP2MHP9I/creative+logo+copy.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587874787692-05KQW8R06963M5IHR92W/76ers+logo+copy.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224219015-2I2YFVDNTN25NZTJPSQ3/sony-music-logo.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587874787324-SDOEO4SUSXFEFV51CZ90/soylent+logo+copy.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587874788034-SK2E8NBHM9TGKOEX7KSL/Asset+1%404x+copy.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587874787069-GSU68M5GWKN4TCZR2VNW/intuit+copy.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587874787894-N904WL9YRYHM5QLSSXZ0/Activision_Blizzard_logo+copy.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224218404-JTED6A4MHME9B4BPWX29/norton_logo.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224217428-W91SELY42UKAZ4WVOG3C/5cd99e0d4d4ca7497d5c5cb5_carguruslogo-dark.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224217864-0J8BUMXZ8YSFHXAHNE9Q/creative-artists-agency-caa-logo-BFB401EA12-seeklogo.com.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587874787508-XK89Y4D9T9UM9EL7BP8K/techstars+logo+copy.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1637224218342-RC8UTD6UAFXR3VCPG5XB/Fireball_Whisky_Logo_Black.png Powerspike https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587594360171-36XZUEN1D7LZG53S8YTA/ps+image+techstars.png Powerspike - Enter Techstars. We got in! This was the turning point. Before we knew it, we were in Atlanta as a team of 9, with the opportunity to rebuild our product and learn from the experts.. Techstars gave us the validation our startup needed. For me personally, the program taught me an incredible amount about collaborating across businesses and teams, building a product at a very accelerated rate, and using the crucial tools to manage it.. We were able to recognize the core issues of our business model, and begin on a path to make the Powerspike platform more programmatic. This was crucial, because our service’s key flaw was that the process of sponsoring influencers was too time consuming, slow, and therefore it wouldn’t have been scalable. Following up from Techstars, we were able to secure a $250,000 investment from the Philadelphia 76’ers innovation lab. Powerspike was becoming a real business. Before long, we were able to bring on the resources to help us reach a product market and start attracting deals with well known brands and game publishers. https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587670293404-9X8B98SW2LNG6XG68R7M/Powerspike+2+transparent+w+tweet.png Powerspike https://www.mikeparis.co/reichi daily 0.75 2020-04-24 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587597637980-23VXKHA59FT3W6KXUOKA/Magazine+Mockup-Opened.png Reichi https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587595692664-YBW85FHTMFRAU2DNZFJR/Reichi+3.jpg Reichi https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587597713332-R97I9A9CA55HTV73Z5GC/Reishi_RedAd_mockup.jpg Reichi https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587597751058-N8DV3XUKM0BO1HTWCUXL/Reishi_yellowAd_mockup.png Reichi https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587595837912-50G71API0SBCBCKZZEDF/Reichi+2.jpg Reichi https://www.mikeparis.co/cybar daily 0.75 2020-04-24 https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587598744957-0Y0Q7ABCC3UELV4YY0I0/AD1+Mockup+Cybar+jpg.jpg Cybar https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587598292352-6NQLT2VESS8SXEM124RK/Cybar+2+w+screen.jpg Cybar https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587598869977-4F5FU83ONCL8WFFK4QJG/AD2+cybar+jpg.jpg Cybar https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587598474668-I2C9I7R4CVUWLXA41C8R/mockup.jpg Cybar https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587598803702-HR558ISYU6C1WO12AGP0/AD3+cybar+jpg.jpg Cybar https://images.squarespace-cdn.com/content/v1/5e0e81872007e95ce12a3c52/1587598266863-8BKNDGS5ZOD93L40XOTU/Cybar+1+w+screen.jpg Cybar 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